
Something occurred to me the other day.
It's obvious in American society in 2004 that more and more people are giving up their home phone and going with a cell phone instead. It's finally become so cost-effective that it's almost a no-brainer for those without kids or a need for dial-up.
The conclusion one could draw is that technological advancements and competition have driven the costs down and now consumers are simply reaping the rewards of a free market.
Who knew? Right?
I'm here to suggest a more sinister chain of events:
It is 1999. Men and women in business suits sit around a walnut conference table. The Big Boss has decided to grace this planning meeting. It really is an honor to be in a meeting with this guy, as your company employs thousands worldwide. You are sitting with the CEO of one of the largest cellular networks in the country.
You, as an underling, a peon, are focused on the tasks of ever other planning meeting: drive down costs. You negotiate with the subs to get better component prices. That's your job.
The CEO speaks.
All are silent, not out of awe or duty, but because he is the type to sit back and watch a meeting happen until the right time and then drop a few lines of wisdom that make everyone see the big picture at once.
"I think we're missing the overall scope here," he says quietly, but convincingly. You hope to God, he'll do The Big Picture thing 'cause that dilrod across the table is clearly not in the same universe as you on the small stuff.
"We need to replace the home phone. We want to get to the place where the average Joe Consumer says 'I don't need a home phone, it's just as cheap to use a cell.'"
Your jaw drops. There's no freaking way. The average basic cellular subscription is more than twice the average local service bill and the long distance doesn't even come close to competing on a home phone level. Add to that service coverage issues like roaming and rural dead spots and there's just no way.
But you do what the boss says.
We are victims of big business. They set their sights on us and gave us a new service we couldn't refuse. A service that's better and cheaper than what we had before. Not only that, but we give up
nothing!
Damn Big Business.
And damn those who promote it.